Methodology-(quantitative or qualatative)
We will use qualitative research in the form of a focus group, we will use this particular research method because it offers us a opportunity to field our ideas to people in great detail who are in our target audience and produce valid answers so we can enter a state of verstehen with our target group.
Purpose: (what are we testing? What are you expecting from your research)
The purpose of our research is to find out ideas pitched by our target group, this will give us ideas. we will also be able to pitch our own ideas and see if our ideas bear well with our target audience.
Sample audience-(Who? How many? Demographic info)
Our target audience will be people who appreciate the rock genre and other Red Hot Chili peppers tracks. Our sample will be fairly small so we can achieve high validity and depth within our research.
Media stimulus-(tracks, videos etc) When we conduct our group interview, we will be showing them our track, other tracks from the same genre/artist, our mood board, and our storyboard.
Questions-( list questions, are they open/closed?)
Our questions will be open answered questions, this is because with qualitative unstructured interviews, we want to find in depth qualitative data in which we can take and apply it to our work.
What ideas have you seen from listening to our track?
How does our track offer us narrative opportunities?
We were thinking of doing ............... do you agree? Can you offer us any ideas into how we could modify this?
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3 comments:
very good work, you will need to have a few more questions prepared than this to stimulate ideas if people dont have any!
i know they are just generic questions, we will improvise.xxx
miss! im missing kisses :(
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