Wednesday, 4 February 2009
Shoot Five - Analysis
After much debating we realised that we did infact need more performance footage, so a final final shoot was in order. this shoot only took 20 minutes or so, but it went really well as we literally spent the whole twenty minutes filming rather than faffing around. and filming me singing the entire song was also really useful as we can take clippings from it to fill any minor gaps we may have. we now definitely have everything we need and it shou8ld all slot into place nicely. i also put most of it together we just need will to crack on with the effects! good effort lads.
Thursday, 29 January 2009
Shoot Four Analysis - Narrative
The narrative shot went fantastically, although there was only two out of three of us being there we managed to get all of our scenes done in one afternoon, thankfully the venue we had (i.e. pizza hut car park) offered many different locations (also aided in mise-en-scene because of the graffiti typical to the underground culture) so we could film in different places within the car park and look like completeley different places. Thankfully I didnt start corpsing which has been a problem with other actors within our video meaning that we only had to take one or 2 takes for each shot meaning that more footage could be filmed therefore less shoots were required.
Tuesday, 27 January 2009
Shoot 3 - Analysis
Our third and final performance shoot went really well. we found ourselves a new drummer meaning we could finally do shots of our whole band together. we got some really good shots and angles on the drummer, and he put forward some of his own ideas. now with two people able to manage the lights and cameras at all times, the filming was so much easier and we could get lots more footage and the whole session flowed really well and everything we wanted got done really quickly. everyone worked well together as a team and we were all listening to each others input and not arguing etc. moreover, everyone enjoyed themselves and there seemed to be less pressure on everyone. so overall it was a great success and showed us that filming isnt really that difficult once we put our minds to it.
Tuesday, 20 January 2009
Second Shoot - Analysis
after filming our second set of shots upstairs in the drama studio we have realised that we need a new drummer as hoose is perhaps the worst drummer i have ever seen! the singing shots have improved dramatically and i think that we have got the majority of our shots needed for the lead singer during the performance parts of the video. unfortunately dubery was not at school today so we could not get more of his supreme guitaring skills. hopefully all of us will be available for the next shoot on friday and we will have a new drummer! the shoot today went very well in my opinion especially with the third member of our group present that really helped as we could do some band shots.
Thursday, 15 January 2009
Shoot 1- footage analysis
As I have only seen the footage today because I was unable to attend the shoot, it was clear that we all need to be there to make sure that the whole group knows what kind of style the video is actually set in.
As I was made to believe that the performance shots were going to be filmed in a brighter room, i believe than we now need to consider changing location, some band shots that were taken i believe are good, however the singing is not, the part that was filmed that was intended to be performance and i am beggining to wonder if they even consulted the storyboard before filming!
Also we were meant to be filming the chorus and there was only one shot from one angle of the singer?? If you look at the storyboard there are a combination of different close-ups mid shots. we are going to have to film the chorus again because there is nothing that we can use from the first shoot!!! terrible effort
As I was made to believe that the performance shots were going to be filmed in a brighter room, i believe than we now need to consider changing location, some band shots that were taken i believe are good, however the singing is not, the part that was filmed that was intended to be performance and i am beggining to wonder if they even consulted the storyboard before filming!
Also we were meant to be filming the chorus and there was only one shot from one angle of the singer?? If you look at the storyboard there are a combination of different close-ups mid shots. we are going to have to film the chorus again because there is nothing that we can use from the first shoot!!! terrible effort
Wednesday, 14 January 2009
First Shoot - Analysis
from our groups first shoot today, we again learnt that the task in hand is not going to be as easy as first thought. the lighting was difficult to arrange correctly, and as one of our group members could not make the shoot for personal reasons, the shoot was therefore more difficult to film with a member of the crew missing. we also found out that it is practically impossible to film the shoots exactly as they are in the storyboard, and that it is better to get a longer clip of the same shot, aswell as from different angles. this also helps as we found that we needed more shots in the video.
Monday, 12 January 2009
Call Sheets
- A call sheet is a slip of paper that is filled in before a shoot is taking place.
- This slip includes the location of all the shots, what shot number it is in correspondence to the storyboard, the cast & crew list, including appropriate contact details. Other details also include technical notes, and what prop and equipment will be used.
- The responsibility of the call sheet lays in the hands of the producer, he/she must make sure that they are kept safe and are correct at all times, and followed appropriately.
- We will use a call sheet in the same way it is used in the industry, and it will help our planning considerably as it’s a guideline to follow and when were out and about on location we will have our pre-written instructions at hand.
- This slip includes the location of all the shots, what shot number it is in correspondence to the storyboard, the cast & crew list, including appropriate contact details. Other details also include technical notes, and what prop and equipment will be used.
- The responsibility of the call sheet lays in the hands of the producer, he/she must make sure that they are kept safe and are correct at all times, and followed appropriately.
- We will use a call sheet in the same way it is used in the industry, and it will help our planning considerably as it’s a guideline to follow and when were out and about on location we will have our pre-written instructions at hand.
Animatic evaluation - Mikey
Animatic Evaluation
- As a group, we fashioned an animatic storyboard for our music video to facilitate us to see how well our storyboard and ideas integrated with the music. This involved first of all, drawing a storyboard by hand with all the different shots involved in the video, deciding on angles, distances and the length of the shot, as well as everything that is happening in the shot. The drawn storyboard was then filmed, each shot for a minimum of 5-10 seconds to help with the editing. The video was then uploaded onto a programme called Premiere Elements for editing.
- The animatic storyboard has been edited in time to the music. However, we found it very difficult to get the shots perfectly timed. The lyrics are very clear and present obvious images in the listeners head. This meant that the cuts have to be perfectly time with no or little margin for error. There was a lot of alteration needed during the editing, as there are a few shots that last for only 1 or 2 seconds, yet they had to be filmed for at least 5. An alternative way of producing the animatic which may have been simpler, would be to film and edit the animatic shot by shot, or a couple of shots at a time, rather than filming the whole thing at once. This is because when a shot is stretched etc, the music then becomes out of sync. After completing the animatic, we realised that we needed a few more shots, both from the narrative and of the performance side to the video. This was blatant as the shots seemed to last for way too long and the animatic became slightly tedious and dreary. We did not have enough different angles, especially of the band performance itself, so several more performance shots were added into the animatic.
- We had some slight problems with during the storyboard as none of the group are particularly good artists. This meant that the drawings were not very good and it can be difficult to work out what is happening in each shot. The filming of frames was an easy task as it only needed one person to do and didn’t take very long.
- In conclusion, drawing a storyboard and then turning it into an animatic has dramatically helped us as a group. It has given us some practice at using the programme we will be using for editing our actual video, as well as allowing us to consider different aspects of making the music video. Moreover, we now realise the work will be a more complicated task then originally thought.
- As a group, we fashioned an animatic storyboard for our music video to facilitate us to see how well our storyboard and ideas integrated with the music. This involved first of all, drawing a storyboard by hand with all the different shots involved in the video, deciding on angles, distances and the length of the shot, as well as everything that is happening in the shot. The drawn storyboard was then filmed, each shot for a minimum of 5-10 seconds to help with the editing. The video was then uploaded onto a programme called Premiere Elements for editing.
- The animatic storyboard has been edited in time to the music. However, we found it very difficult to get the shots perfectly timed. The lyrics are very clear and present obvious images in the listeners head. This meant that the cuts have to be perfectly time with no or little margin for error. There was a lot of alteration needed during the editing, as there are a few shots that last for only 1 or 2 seconds, yet they had to be filmed for at least 5. An alternative way of producing the animatic which may have been simpler, would be to film and edit the animatic shot by shot, or a couple of shots at a time, rather than filming the whole thing at once. This is because when a shot is stretched etc, the music then becomes out of sync. After completing the animatic, we realised that we needed a few more shots, both from the narrative and of the performance side to the video. This was blatant as the shots seemed to last for way too long and the animatic became slightly tedious and dreary. We did not have enough different angles, especially of the band performance itself, so several more performance shots were added into the animatic.
- We had some slight problems with during the storyboard as none of the group are particularly good artists. This meant that the drawings were not very good and it can be difficult to work out what is happening in each shot. The filming of frames was an easy task as it only needed one person to do and didn’t take very long.
- In conclusion, drawing a storyboard and then turning it into an animatic has dramatically helped us as a group. It has given us some practice at using the programme we will be using for editing our actual video, as well as allowing us to consider different aspects of making the music video. Moreover, we now realise the work will be a more complicated task then originally thought.
Friday, 5 December 2008
Pitch
Right lads we now have to start doing ideas for our pitch:
- I reckon filming mikey or anybody sleeping is a brilliant idea, and fast forward it, would give great effects. i also have other effects we could do.
- Having pints of beer or water rising up and down to the beat.
- Mikey pitched a good idea last lesson with having the band appear in the shot making the junkie feel tripped out, would also be a good effect and there are ways you could transition us out.
-We also need to think about MEAT! do we haveany filler content such as band performane? do we know anybody who can play any instruments. i know we have sam dubery doing the opening bass solo.
ne more ideas add or comment Ox....
- I reckon filming mikey or anybody sleeping is a brilliant idea, and fast forward it, would give great effects. i also have other effects we could do.
- Having pints of beer or water rising up and down to the beat.
- Mikey pitched a good idea last lesson with having the band appear in the shot making the junkie feel tripped out, would also be a good effect and there are ways you could transition us out.
-We also need to think about MEAT! do we haveany filler content such as band performane? do we know anybody who can play any instruments. i know we have sam dubery doing the opening bass solo.
ne more ideas add or comment Ox....
Friday, 28 November 2008
Institutional Research-Tom
What impact has the internet had on video consumption/ production?
The internet has had a massive impacting the way music and videos are consumed and produced. for a start the whole debate of illegal downloading can be included. there is also Youtube which you can which pretty much any video you want if u typein the title. this means we dont just have to watch tv and flick between channels in order to watch music tv, we can just watch it in bits as we want on demand. the video producers also have to allow that their video can be seen all around the worldso they have to be more careful in what content they use within the video.
Where downloading in invoilved, especiialy the illegal variety means people can get hold of the video for keeps,for free.
The site MySpace means that young and unsigned band can make their music and videos and broadcats it to the world on this sight so that music producers and companies can swopp in and use there music and help make them famous. it is a big glorified music channel for anyone who wants to make and display there music,no matter what the quality may be.
The internet has had a massive impacting the way music and videos are consumed and produced. for a start the whole debate of illegal downloading can be included. there is also Youtube which you can which pretty much any video you want if u typein the title. this means we dont just have to watch tv and flick between channels in order to watch music tv, we can just watch it in bits as we want on demand. the video producers also have to allow that their video can be seen all around the worldso they have to be more careful in what content they use within the video.
Where downloading in invoilved, especiialy the illegal variety means people can get hold of the video for keeps,for free.
The site MySpace means that young and unsigned band can make their music and videos and broadcats it to the world on this sight so that music producers and companies can swopp in and use there music and help make them famous. it is a big glorified music channel for anyone who wants to make and display there music,no matter what the quality may be.
Technical Analysis Mr brightside - The Killers
What have you learnt from this exercise? From this exercise I now look at music videos in an entirely different light, looking at certain shots, styles, expressionist views.
How long are the shots? The shots vary within this video, they range from long shots of the band, people dancing etc, and close up shots of reaction shots and lead singer/band faces (to help sell the band).
How are they cut? in this video, all of the cuts are just short, sharp, straight cuts, there are no fades or transitions, the only cut that wasnt a straight cut, was a whip pan into a close up of the lead singer.
What shot size is predominantly used? No shit size is predominantly used, they are mainly a combination of long shots and close ups.
How does the camera move? The camera is mainly static with short sharp cuts throughout. only one whip pan was notified.
Are there any long static shots? There are a couple of long static shots usually stemming from a long shot(band performance) zooming into a mid/close up (of the lead singer's face)
Relationship with lyrics/music? Yes, there is a relationship, this is because it is mainly a performance based video.
How is the narrative constructed? The narrative is constructed through the representation of the antagonist ( the man in the dresssing gown), and the protagonist ( the Lead singer) both fighting over one woman.
Are any types of performance shots repeated? The zooming in on the lead singer from the long shot of the band is repeated throughout the chorus. and the throwing of the apple by the antagonist.Not much apart from them.
What will you now use from this when planning your own work? Although being from the same genre i will use the shot angles, shot sizes in my own work that are seen in this vidseo. However because the pace of the song is entirely different to ours i cannot use the quick cutting technique seen in this video, i have however taken from this that i will need to use a much slower pace, less cuts and longer shot length.
How long are the shots? The shots vary within this video, they range from long shots of the band, people dancing etc, and close up shots of reaction shots and lead singer/band faces (to help sell the band).
How are they cut? in this video, all of the cuts are just short, sharp, straight cuts, there are no fades or transitions, the only cut that wasnt a straight cut, was a whip pan into a close up of the lead singer.
What shot size is predominantly used? No shit size is predominantly used, they are mainly a combination of long shots and close ups.
How does the camera move? The camera is mainly static with short sharp cuts throughout. only one whip pan was notified.
Are there any long static shots? There are a couple of long static shots usually stemming from a long shot(band performance) zooming into a mid/close up (of the lead singer's face)
Relationship with lyrics/music? Yes, there is a relationship, this is because it is mainly a performance based video.
How is the narrative constructed? The narrative is constructed through the representation of the antagonist ( the man in the dresssing gown), and the protagonist ( the Lead singer) both fighting over one woman.
Are any types of performance shots repeated? The zooming in on the lead singer from the long shot of the band is repeated throughout the chorus. and the throwing of the apple by the antagonist.Not much apart from them.
What will you now use from this when planning your own work? Although being from the same genre i will use the shot angles, shot sizes in my own work that are seen in this vidseo. However because the pace of the song is entirely different to ours i cannot use the quick cutting technique seen in this video, i have however taken from this that i will need to use a much slower pace, less cuts and longer shot length.
Thursday, 27 November 2008
Technical Analysis -Tom
What have you learnt from this exercise? In the duration of analyzing "Stumble and Fall" by Razorlight i found that when you actually watch a music video intensely, all the shots are actually very short, and snappy, nothing is shown for too long before the camera changes, keeping you on your toes whilst watching it. i also generously underestimated the amount of shots used to create just 3 minutes of footage. I've also learnt that watching a video over and over really puts you off the song!
How long are the shots? The majority of the shots in this video were short and snappy, around 1-3 seconds, and even when there was a longer shot, it was a montage of shorter snippets of footage combined. The short and snappy shots that are used add a illusion of speed to the song and keeps the viewer wanting more.
What shot size is predominantly used? The video is crammed with close ups and mid shots, but every now and then cutting away to a long shot of the band in their entirety, but an observation i made was that the long shot used was always the same shot at the same distance and angle, where as the close ups and mid shots were varied intensely. The majority of the close ups were on the face of the lead singer, Johny Farrell and if the close ups were on the other band members it tended to be on their instruments instead. the lead singer close ups are crucial, as they are the meat of the video, allowing recognition.
How does the camera move?
during the video the camera is only ever static on the long shots, on all the other shots it will glide from side to side or in a kind of handy cam fashion get in and around the band members. this movement is what makes the video exciting, and fluid, constant movement attracts constant attention.
Are there any long static shots?
Long in duration, no, but long in distance yes. All the long shots in this video are static but very short and snappy, thrown in amongst the close ups and mid shots
Relationship with lyrics/music?
The lyrics and music are all as one, in time and we can evidently see the lead singer and band playing and singing the music and lyrics. as this is a performance video ti is purely showing off the bands talent and skill of their instrumental prowess.
Are any types of performance shots repeated?
No shots are directly taken and used twice but some shots are very similar, for example the close ups on the lead singer are the same sort of distance but from slightly varied angles.
What will you now use from this when planning your own work?
I will take into account the sheer amount of shots and footage needed to make a classy video and that they shorter and snappier, the better, in terms of performance filming. the lighting in the video really does make it what it is as well, so when planning to shot i will take that into account.
How long are the shots? The majority of the shots in this video were short and snappy, around 1-3 seconds, and even when there was a longer shot, it was a montage of shorter snippets of footage combined. The short and snappy shots that are used add a illusion of speed to the song and keeps the viewer wanting more.
What shot size is predominantly used? The video is crammed with close ups and mid shots, but every now and then cutting away to a long shot of the band in their entirety, but an observation i made was that the long shot used was always the same shot at the same distance and angle, where as the close ups and mid shots were varied intensely. The majority of the close ups were on the face of the lead singer, Johny Farrell and if the close ups were on the other band members it tended to be on their instruments instead. the lead singer close ups are crucial, as they are the meat of the video, allowing recognition.
How does the camera move?
during the video the camera is only ever static on the long shots, on all the other shots it will glide from side to side or in a kind of handy cam fashion get in and around the band members. this movement is what makes the video exciting, and fluid, constant movement attracts constant attention.
Are there any long static shots?
Long in duration, no, but long in distance yes. All the long shots in this video are static but very short and snappy, thrown in amongst the close ups and mid shots
Relationship with lyrics/music?
The lyrics and music are all as one, in time and we can evidently see the lead singer and band playing and singing the music and lyrics. as this is a performance video ti is purely showing off the bands talent and skill of their instrumental prowess.
Are any types of performance shots repeated?
No shots are directly taken and used twice but some shots are very similar, for example the close ups on the lead singer are the same sort of distance but from slightly varied angles.
What will you now use from this when planning your own work?
I will take into account the sheer amount of shots and footage needed to make a classy video and that they shorter and snappier, the better, in terms of performance filming. the lighting in the video really does make it what it is as well, so when planning to shot i will take that into account.
Institutional Research - Audience - Mikey
- Developments in technology have allowed music videos to be consumed by audiences via various different types of media.
- Websites such as MySpace, Youtube, and other forms of media such as music television channels, there are now 19 or 20 different channels which are split into the different genres of music to create a larger target audience.
- Youtube is obviously accessed through the Internet, and allows anyone to upload their own videos, whether they are home made or done in a studio, for any one else to consume at will. it can also be accessed by mobile phones and more recently, iPods.
- MySpace is again a similar process, with signed and unsigned bands able to upload their new tracks and videos onto the sight for their fans to view, as well as music production companies thingys [i've forgotten the word] that sign the bands.
- Music Television is available on many digital, sky, and cable connections and has several channels of different genres. they play music videos of a variety of different bands almost 24-7, however these are mainly the more recognised bands.
- videos are often made available as extras on the artists singles and albums on CD.
- Websites such as MySpace, Youtube, and other forms of media such as music television channels, there are now 19 or 20 different channels which are split into the different genres of music to create a larger target audience.
- Youtube is obviously accessed through the Internet, and allows anyone to upload their own videos, whether they are home made or done in a studio, for any one else to consume at will. it can also be accessed by mobile phones and more recently, iPods.
- MySpace is again a similar process, with signed and unsigned bands able to upload their new tracks and videos onto the sight for their fans to view, as well as music production companies thingys [i've forgotten the word] that sign the bands.
- Music Television is available on many digital, sky, and cable connections and has several channels of different genres. they play music videos of a variety of different bands almost 24-7, however these are mainly the more recognised bands.
- videos are often made available as extras on the artists singles and albums on CD.
Focus Group - ideas/findings - Mikey & Tom
This is the Place - Red Hot Chili Peppers
- varied musical style - fused traditional rock and funk with various elements of heavy metal, punk rock and psychedelic rock.
- use of handicam to show 'junkie' effect.
- need an isolated location.
- when heavy bass is played a definite close up on strumming of bass guitar during performance
- use of crazy characters, such as giant animals or clowns.(surrealism)
- drug induced visions.
- use of lyrics edited in to the shots during the chorus in particular.
- performance shots are a must.
- band includes drummer, guitarist, bassist and lead vocalist.
- use of a bridge, as one is featured in some of their videos in relation to Keidis' meta-narrative.
- need to create a separate narrative for the video, obviously junkie is the key theme to the song/lyrics.
- possible narrative ideas: evident talk of a baby or pregnancy, with relevance to "A mash of dna"
- the lyrics are clear in the song: shocking, appalling, devils, junkie, wolverine, to pick out a few. this therefore gives us a headstart on writing a narrative for the video, as these have particularly clear images associated with them.
When the mood board was shown to the group they agreed with what we had thought up, such as the example locations and colours.
- varied musical style - fused traditional rock and funk with various elements of heavy metal, punk rock and psychedelic rock.
- use of handicam to show 'junkie' effect.
- need an isolated location.
- when heavy bass is played a definite close up on strumming of bass guitar during performance
- use of crazy characters, such as giant animals or clowns.(surrealism)
- drug induced visions.
- use of lyrics edited in to the shots during the chorus in particular.
- performance shots are a must.
- band includes drummer, guitarist, bassist and lead vocalist.
- use of a bridge, as one is featured in some of their videos in relation to Keidis' meta-narrative.
- need to create a separate narrative for the video, obviously junkie is the key theme to the song/lyrics.
- possible narrative ideas: evident talk of a baby or pregnancy, with relevance to "A mash of dna"
- the lyrics are clear in the song: shocking, appalling, devils, junkie, wolverine, to pick out a few. this therefore gives us a headstart on writing a narrative for the video, as these have particularly clear images associated with them.
When the mood board was shown to the group they agreed with what we had thought up, such as the example locations and colours.
Technical Analysis - Evaluation - Mikey
'I Bet You Look Good On The Dance Floor' - The Arctic Monkeys
What have you learnt from this exercise?
From analysing the video to ‘I Bet You Look Good On The Dance Floor’ by the Arctic Monkeys, I have learnt that, even though there are 40-50 shots in this particular video and I originally thought this was a lot, most other videos have many, many more shots than that, over 200 even. Moreover, this means that making a music video is going to be a lot harder than I first expected. I have also learnt that the filming is going to take a lot more time than first anticipated.
How long are the shots?
Most of the shots in ‘I Bet You Look Good On The Dance Floor’ are approximately four or five seconds long, with some up to eight seconds and others as short as one second.
What shot size is predominantly used?
Mid shots and close ups are most predominantly used in this video, and this is because the video is one solely based on performance. Meat is a key technique of this video, with several repeated close up shots of the lead singer, Alex Turner, singing, emphasising the voice as the most important part.
How does the camera move?
There are several shots in which the camera pans from left to right, and vice versa, and occasionally there are shots that do both in the one shot. Zoom is used a lot, both in and out, when switching between the band members performing on stage.
Are there any long static shots?
There are one or two long static shots, however the long shots, in the most part, pan around or zoom in.
Relationship with lyrics/music?
There is no relationship between the lyrics and the visuals as there is no narrative to the video. However, there is a relationship between the music and the visuals as the cuts are frequently edited in time to the cadence of the music.
Are any types of performance shots repeated?
As the video is merely performance based, most of the shots throughout the video are repetitive. Moreover, it is clear that there are five or six set cameras around the stage and the video switches cameras to get a different view and perspective of the performance.
What will you now use from this when planning your own work?
From analysing this video, I have seen a video that is purely based around performance, which furthermore gives me an insight into the performance side of things when filming these type of shots in our video. This is especially appropriate as the Red Hot Chili Peppers, the band whose song the group are using, always have performance shots of some sort in their videos.
The actual analysis itself is in the group folder.
What have you learnt from this exercise?
From analysing the video to ‘I Bet You Look Good On The Dance Floor’ by the Arctic Monkeys, I have learnt that, even though there are 40-50 shots in this particular video and I originally thought this was a lot, most other videos have many, many more shots than that, over 200 even. Moreover, this means that making a music video is going to be a lot harder than I first expected. I have also learnt that the filming is going to take a lot more time than first anticipated.
How long are the shots?
Most of the shots in ‘I Bet You Look Good On The Dance Floor’ are approximately four or five seconds long, with some up to eight seconds and others as short as one second.
What shot size is predominantly used?
Mid shots and close ups are most predominantly used in this video, and this is because the video is one solely based on performance. Meat is a key technique of this video, with several repeated close up shots of the lead singer, Alex Turner, singing, emphasising the voice as the most important part.
How does the camera move?
There are several shots in which the camera pans from left to right, and vice versa, and occasionally there are shots that do both in the one shot. Zoom is used a lot, both in and out, when switching between the band members performing on stage.
Are there any long static shots?
There are one or two long static shots, however the long shots, in the most part, pan around or zoom in.
Relationship with lyrics/music?
There is no relationship between the lyrics and the visuals as there is no narrative to the video. However, there is a relationship between the music and the visuals as the cuts are frequently edited in time to the cadence of the music.
Are any types of performance shots repeated?
As the video is merely performance based, most of the shots throughout the video are repetitive. Moreover, it is clear that there are five or six set cameras around the stage and the video switches cameras to get a different view and perspective of the performance.
What will you now use from this when planning your own work?
From analysing this video, I have seen a video that is purely based around performance, which furthermore gives me an insight into the performance side of things when filming these type of shots in our video. This is especially appropriate as the Red Hot Chili Peppers, the band whose song the group are using, always have performance shots of some sort in their videos.
The actual analysis itself is in the group folder.
Monday, 24 November 2008
RHCP live - Tom
Guys thought id just throw this into the mix, its a video of RHCP performing "This is the Place" live, so we can get ideas and see how the song is performed for when we come to dso it in the video.
Also this is soeone drumming along to the song so whoever has to be drummer can get some relistic tips of these bloke.
Also this is soeone drumming along to the song so whoever has to be drummer can get some relistic tips of these bloke.
Thursday, 20 November 2008
Audience Research - Will
Methodology-(quantitative or qualatative)
We will use qualitative research in the form of a focus group, we will use this particular research method because it offers us a opportunity to field our ideas to people in great detail who are in our target audience and produce valid answers so we can enter a state of verstehen with our target group.
Purpose: (what are we testing? What are you expecting from your research)
The purpose of our research is to find out ideas pitched by our target group, this will give us ideas. we will also be able to pitch our own ideas and see if our ideas bear well with our target audience.
Sample audience-(Who? How many? Demographic info)
Our target audience will be people who appreciate the rock genre and other Red Hot Chili peppers tracks. Our sample will be fairly small so we can achieve high validity and depth within our research.
Media stimulus-(tracks, videos etc) When we conduct our group interview, we will be showing them our track, other tracks from the same genre/artist, our mood board, and our storyboard.
Questions-( list questions, are they open/closed?)
Our questions will be open answered questions, this is because with qualitative unstructured interviews, we want to find in depth qualitative data in which we can take and apply it to our work.
What ideas have you seen from listening to our track?
How does our track offer us narrative opportunities?
We were thinking of doing ............... do you agree? Can you offer us any ideas into how we could modify this?
We will use qualitative research in the form of a focus group, we will use this particular research method because it offers us a opportunity to field our ideas to people in great detail who are in our target audience and produce valid answers so we can enter a state of verstehen with our target group.
Purpose: (what are we testing? What are you expecting from your research)
The purpose of our research is to find out ideas pitched by our target group, this will give us ideas. we will also be able to pitch our own ideas and see if our ideas bear well with our target audience.
Sample audience-(Who? How many? Demographic info)
Our target audience will be people who appreciate the rock genre and other Red Hot Chili peppers tracks. Our sample will be fairly small so we can achieve high validity and depth within our research.
Media stimulus-(tracks, videos etc) When we conduct our group interview, we will be showing them our track, other tracks from the same genre/artist, our mood board, and our storyboard.
Questions-( list questions, are they open/closed?)
Our questions will be open answered questions, this is because with qualitative unstructured interviews, we want to find in depth qualitative data in which we can take and apply it to our work.
What ideas have you seen from listening to our track?
How does our track offer us narrative opportunities?
We were thinking of doing ............... do you agree? Can you offer us any ideas into how we could modify this?
Tuesday, 18 November 2008
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